在山东临沂的怀抱中，有一处灯火阑珊、古韵今风的秘境，正以其独特的魅力吸引着四面八方的游客。这里，是临沂市兰山区的“灯火兰山·新琅琊”不夜街区，一个将千年琅琊文化与现代表达完美融合的文旅新地标。（Lanshan District's "Lanshan Lights, New Langya" Night Market: Exploring Linyi's New Cultural Tourism Landmark）

一、灯火里的古今交融（Ancient and Modern Fusion in the Lights）

走进“灯火兰山·新琅琊”，仿佛穿越了时空隧道，来到了一个既熟悉又陌生的世界。青石板街巷中，非遗市集人声鼎沸，传统手工艺与现代创意在这里碰撞出别样的火花。汉服巡游队伍穿梭其间，衣袂飘飘，仿佛古人穿越时空而来，与现代游客共赴一场跨越千年的盛宴。（Entering "Lanshan Lights, New Langya", it feels like stepping through a time tunnel into a familiar yet strange world. The ancient cobblestone streets are bustling with non-heritage markets, where traditional handicrafts and modern creativity collide in a unique spark. Groups of Hanfu paraders weave through the crowd, their robes fluttering as if ancients have traveled through time to join modern tourists in a grand banquet spanning millennia.）

夜幕降临，霓虹灯亮起，星河为幕，霓虹作画，整个街区被装扮得如梦似幻。数字光影技术与古建筑交相辉映，营造出一种既古典又现代的视觉体验。游客们纷纷驻足，拍照留念，仿佛要将这份美好永远定格。（As night falls, neon lights illuminate the scene, with the Milky Way serving as the backdrop and neon lights creating the artwork. The entire neighborhood is adorned like a dream. Digital lighting technology and ancient architecture complement each other, creating a visual experience that is both classical and modern. Tourists stop to take photos and cherish the moment, as if they want to freeze this beauty forever.）

二、文旅破局，唤醒城市记忆（Cultural Tourism Breakthrough, Awakening City Memories）

临沂，古称“琅琊”，是东夷文化的核心发祥地，拥有3000多年的建城史。然而，在城市化进程中，许多历史遗迹和文化记忆逐渐被遗忘。为了唤醒这些沉睡的城市记忆，当地政府注重城市更新和文旅产业发展，依托丰富的水资源和琅琊文化，精心打造了“水韵琅琊”文旅项目。（Linyi, anciently known as "Langya", is the core birthplace of Dongyi culture and has a history of more than 3,000 years. However, in the process of urbanization, many historical relics and cultural memories have gradually been forgotten. To awaken these dormant city memories, the local government has focused on urban renewal and cultural tourism development, leveraging its abundant water resources and Langya culture to carefully create the "Water Rhythm of Langya" cultural tourism project.）

“灯火兰山·新琅琊”不夜街区正是“水韵琅琊”项目的重要组成部分。这里曾是恒丰银行名下的一处抵债房产，但在了解当地文旅规划后，恒丰银行临沂分行主动对接政府“水韵琅琊”战略规划，通过“低价转让+资源整合”的模式，将闲置房产注入文旅开发，成功将其打造成为当地文旅新地标。（"Lanshan Lights, New Langya" Night Market is an important part of the "Water Rhythm of Langya" project. It was once a foreclosed property owned by Hengfeng Bank. However, after learning about the local cultural tourism plan, Hengfeng Bank Linyi Branch actively engaged with the government's "Water Rhythm of Langya" strategic plan and successfully transformed the idle property into a new cultural tourism landmark through the "low-price transfer + resource integration" model.）

如今，这片曾经沉寂的土地已蜕变为游人如织的繁华之地，累计接待游客超过1000万人次，并先后被评为山东省级旅游休闲街区、山东省级夜间文化和旅游消费集聚地、山东省特色商业街，以及2025年1月被评为国家级旅游休闲街区。（Today, this once-silent land has transformed into a bustling tourist destination, welcoming over 10 million visitors. It has been successively awarded as Shandong Provincial Tourism and Leisure Street, Shandong Provincial Nighttime Cultural and Tourism Consumption Cluster, Shandong Provincial Characteristic Commercial Street, and in January 2025, it was named a National Tourism and Leisure Street.）

三、金融赋能，点燃经济新引擎（Financial Empowerment, Igniting a New Economic Engine）

在“灯火兰山·新琅琊”不夜街区快速出圈的同时，临沂市并未止步于此。基于“点靓沂河，弘扬沂河之光”的基本理念，临沂市以沂河航线为载体，重点打造“水韵琅琊”城市文旅综合体项目，旨在与“灯火兰山·新琅琊”不夜街区形成空间呼应、业态互补。（As the "Lanshan Lights, New Langya" Night Market quickly gained popularity, Linyi did not stop there. Based on the basic concept of "Beautifying the Yi River and Promoting the Light of the Yi River", Linyi focused on creating the "Water Rhythm of Langya" urban cultural tourism complex project, aiming to form spatial echoes and complementary businesses with the "Lanshan Lights, New Langya" Night Market.）

作为该项目建设运营主体，临沂水韵琅琊文化旅游发展有限公司面临着较大的资金需求。在获悉企业融资需求后，恒丰银行总行信用审批部多次实地考察，帮助企业设计项目方案，并迅速开通绿色审批通道；青岛分行现场办公，指导临沂分行优化综合金融服务方案，形成了总行高效赋能、一分精准指导、二分全力推进的三级联动模式。（As the construction and operation entity of this project, Linyi Water Rhythm of Langya Cultural Tourism Development Co., Ltd. faced significant funding needs. After learning about the enterprise's financing needs, the Credit Approval Department of Hengfeng Bank Headquarters conducted multiple field visits to help design the project plan and quickly opened a green approval channel. The Qingdao Branch provided on-site office support, guiding the Linyi Branch to optimize its comprehensive financial service plan, forming a three-tier linkage model with efficient empowerment from the headquarters, precise guidance from the first-tier branch, and full-force promotion from the second-tier branch.）

恒丰银行高效落地项目贷款2亿元，为项目建设提供了关键的资金支持。这不仅进一步擦亮了“水韵琅琊”文旅新名片，也为临沂市打造国家级夜间文旅消费集聚区、国家5A级旅游景区、中国首个内河蓝色经济示范区奠定了坚实基础。（Hengfeng Bank efficiently disbursed a project loan of 200 million yuan, providing critical financial support for the project's construction. This not only further polished the "Water Rhythm of Langya" cultural tourism brand but also laid a solid foundation for Linyi to create a national nighttime cultural tourism consumption cluster, a national 5A-level tourist attraction, and China's first inland river blue economy demonstration zone.）

四、文旅全产业链条发展（Development of the Full Cultural Tourism Industry Chain）

近年来，恒丰银行抢抓文旅全产业链条发展机遇，持续强化资源要素供给，创新探索“金融+文旅”融合发展模式。通过提供全方位的金融服务，恒丰银行不仅支持了文旅项目的建设和发展，还促进了文旅产业的转型升级和高质量发展。（In recent years, Hengfeng Bank has seized the opportunity for the development of the full cultural tourism industry chain, continuously strengthening the supply of resource elements, and innovatively exploring the "finance + cultural tourism" integrated development model. By providing comprehensive financial services, Hengfeng Bank has not only supported the construction and development of cultural tourism projects but also promoted the transformation, upgrading, and high-quality development of the cultural tourism industry.）

在“灯火兰山·新琅琊”不夜街区，游客们不仅可以欣赏到璀璨的灯火和古老的建筑，还可以体验到丰富的文化活动和非遗传承。这里已经成为了一个集文化、旅游、休闲、娱乐于一体的综合性文旅目的地。（In the "Lanshan Lights, New Langya" Night Market, tourists can not only admire the dazzling lights and ancient architecture but also experience rich cultural activities and non-heritage traditions. It has become a comprehensive cultural tourism destination integrating culture, tourism, leisure, and entertainment.）

五、未来展望：金融活水润泽文旅新篇章（Future Prospects: Financial Waters Nurturing a New Chapter in Cultural Tourism）

展望未来，恒丰银行将继续深入践行金融工作的政治性、人民性，立足区域经济发展大局，充分发挥金融服务优势，持续提升对文化与旅游产业的资金支持与综合服务。通过不断创新金融产品和服务模式，恒丰银行将为文旅产业发展出新、出彩、出圈注入源源不断的金融活水。（Looking forward, Hengfeng Bank will continue to deeply practice the political and people-oriented nature of financial work, base itself on the overall situation of regional economic development, fully leverage its financial service advantages, and continuously enhance financial support and comprehensive services for the cultural and tourism industries. By continuously innovating financial products and service models, Hengfeng Bank will inject a steady stream of financial waters into the development of the cultural tourism industry, helping it to shine brightly and stand out.）

在恒丰银行的助力下，临沂市“水韵琅琊”文旅项目将不断完善和提升，为游客带来更加丰富的文旅体验。同时，这也将为临沂市的经济发展注入新的活力，推动城市实现更高质量的发展。（With the support of Hengfeng Bank, the "Water Rhythm of Langya" cultural tourism project in Linyi will continue to improve