这是该博物馆在获得吉尼斯世界纪录“最大的香氛博物馆”认证后，再次收获国际建筑与设计领域的关注。

The Prix Versailles, established in 2015 and announced annually at UNESCO, is a major global architecture and design award. Unlike other awards that judge buildings solely on their appearance, the Prix Versailles prioritizes how architecture responds to urban life, culture, ecology, and public engagement—with a focus on innovation, local cultural expression, ecological efficiency, social interaction, and public participation. The selection of two Guangdong museums demonstrates the province's dynamic integration of technology and culture, offering global visitors new landmarks that seamlessly blend "tech-chill" sophistication with cultural vibrancy.

雪蕾香氛博物馆

雪蕾香氛博物馆建筑以红砖圆筒组群构成主体，灵感来自现代香水工艺中的蒸馏器。红砖带来手工与时间的质感，玻璃基座则让建筑显得轻盈通透。建筑媒体ArchDaily评价其以“气味”这一不可见、不可触摸的媒介作为空间叙事起点，将嗅觉、记忆与多感官体验引入博物馆设计之中。

Located in Baiyun District, Guangzhou, the Xuelei Fragrance Museum adds a new landmark blending international aesthetics with Eastern culture and interactive experiences to enrich the city's cultural tourism landscape.

In November 2025, the museum had already been recognized by Guinness World Records as the world's largest fragrance museum.

不同于传统博物馆以观看为主，雪蕾香氛博物馆把参观变成一场“鼻尖旅行”。馆内9500平方米的体验空间中，设置18个主题展区、50多个互动装置和300多个闻香点，游客可以从古埃及祭祀之香、东方香事，一路闻到现代香水工业的诞生与演进。

The Xuelei Fragrance Museum features a striking exterior: a main structure of red brick cylinders inspired by modern perfume distillation equipment. However, its true innovation lies in redefining the traditional "look-only" museum model. With more than 50 interactive installations and over 300 scent-sniffing points, the museum seamlessly integrates fragrance with sound, color, touch, taste, and emotion. Visitors can "hear," "touch," "taste," and "see" the nuances of fragrance and experience how scents influence mood and perception.

在雪蕾香氛博物馆，游客的参观变成了一场“鼻尖旅行”

在“世界用香博览”展区，香气成为理解文明的一条线索。乳香、没药、花香、木香、辛香不再只是香水中的原料名，而是连接宗教、礼仪、贸易、审美与日常生活的文化证据。观众可以通过一个个闻香装置，感受东西方用香历史如何在时间中流动。

更具互动感的是“香的通感探索”展区。在这里，气味不只属于鼻子，也可以与声音、色彩、触觉、味觉和情绪发生连接。观众可以“听见”香气的高低明暗，也可以体验气味如何影响味觉与情绪判断。此外，观众在参观过程中可记录自己的闻香偏好，生成专属“香气DNA”报告，并通过AI调香系统体验私人定制香气。

The museum covers 9,500 square meters and houses 18 themed exhibition areas. Visitors are guided on a journey from ancient Egyptian ritual incense and Eastern fragrance traditions to the origins and evolution of modern perfumery. Before leaving, each guest can generate a personalized scent profile and preference analysis. They can also use an AI-powered fragrance system to create a custom perfume. ArchDaily, the world's most visited architecture media, noted that the museum uses "scent"—an invisible, intangible medium—as the starting point of its spatial narrative. This approach incorporates olfaction, memory, and multi-sensory experiences into museum design.

In just half a year, the Xuelei Fragrance Museum has earned both a Guinness World Record and a Prix Versailles. This achievement is an indication that Guangzhou's cultural tourism is expanding from "sightseeing and food tours" into the more subtle realm of olfactory experiences.

对于广州而言，雪蕾香氛博物馆的入选，意味着城市文旅表达正在从“看风景”“吃美食”，延展到更细腻的感官体验。广州自古就是中国重要的对外贸易港口，香料、商品与文化曾在这里交汇流动。如今，这座位于白云区的香氛博物馆，正以建筑、展览、科技和体验重新讲述香气与城市的关系。

从广州塔、永庆坊、沙面，到如今的雪蕾香氛博物馆，广州的城市打卡方式正在变得更加多元。对于海内外游客来说，雪蕾香氛博物馆既是一座“全球最美博物馆”，也是一个理解中国香文化、广州美丽产业与当代生活方式的新入口。

凡尔赛奖，英文为Prix Versailles，被誉为全球建筑与设计领域的重要奖项。自2015年起，该奖项每年在联合国教科文组织公布，旨在表彰全球范围内具有代表性的当代建筑与空间设计项目。与单纯评选“好看的建筑”不同，凡尔赛奖更强调建筑如何回应城市、文化、生态与公众生活，其评选关注创新性、地方文化表达、生态效率，以及社会互动和公众参与等综合价值。